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HOLY

by
Olivia Kelnreiter
|
Packmatic
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HOLY
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Since its launch, HOLY's colorful powdered soft drinks have conquered the online market in Europe and are already listed in >1,400 retail stores in Germany and Austria. This rapid expansion places high demands on the packaging for e-commerce and retail: it must inspire customers and create a great unboxing experience, as well as ensure maximum efficiency in storage and shipping to minimize operational costs. In addition, the retrieval of packaging must be flexible, scalable with demand and respond to sales peaks, campaigns and exclusive promotions such as during 'Black Week'. The packaging required ranges from different shipping cartons and new customer boxes to specific Christmas boxes and shelf-ready trays for retail.

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Packaging portfolio for rapid expansion: How HOLY is conquering both e-commerce and retail with Packmatic

by
Olivia Kelnreiter
|
Packmatic

HOLY was founded in 2020 and has quickly established itself as the leading provider of healthier soft drinks in Europe. HOLY has developed tasty, functional and sustainable alternatives for long-lasting concentration. The powder-based soft drinks for self-mixing set new standards with high-quality ingredients and eye-catching designs. In a very short time, HOLY has not only conquered the German market, but is also very popular in France, the UK and other European countries. After growing to >850,000 loyal online customers, the retail listing in >1,400 stores in Germany and Austria followed in 2024.

Industry
Beverages, E-Commerce
Location
Germany and Europe
Business Model
Model: B2C

Since its launch, HOLY's colorful powdered soft drinks have conquered the online market in Europe and are already listed in >1,400 retail stores in Germany and Austria. This rapid expansion places high demands on the packaging for e-commerce and retail: it must inspire customers and create a great unboxing experience, as well as ensure maximum efficiency in storage and shipping to minimize operational costs. In addition, the retrieval of packaging must be flexible, scalable with demand and respond to sales peaks, campaigns and exclusive promotions such as during 'Black Week'. The packaging required ranges from different shipping cartons and new customer boxes to specific Christmas boxes and shelf-ready trays for retail.

2M+ pieces

Cardboard boxes delivered in 2024

94% Growth

From H1 to H2 2024

Objective:

Best customer experience

Scalable and secure supply chains

Solutions for e-commerce and retail

Results:

High-quality, colorful packaging

Optimization of purchasing and supply chains

>10 joined projects

All of these packaging needs require experts who can answer these specific questions and find the optimal packaging solutions. This is where Packmatic comes in: HOLY brought Packmatic on board as a specialized external partner so that the team can continue to focus on the best possible customer experience, expansion and innovation. With deep expertise in packaging, the smart digital purchasing platform and a large network of manufacturers, Packmatic is perfectly positioned for the wide range of packaging needs. Packmatic supports HOLY in building a scalable, secure and efficient supply chain for packaging and also in identifying the most suitable manufacturers for the various requirements and markets.

“We greatly value Packmatic as partner for all our packaging needs. The team works extremely competently, quickly and reliably and always finds the optimal packaging solution and the best manufacturer for us. Thanks to Packmatic, we can scale seamlessly and are always securely positioned, even at peak times such as Black Week or seasonal promotions.”

Alina Arlott, Supply Chain Lead at HOLY

Throughout several years of collaboration, Packmatic has optimized almost the entire packaging portfolio for HOLY. In >10 projects, the best packaging solutions were developed, manufacturers benchmarked and orders processed digitally. This includes, for example, various corrugated board shipping boxes (B and D flute): the high-runner new customer shipping boxes, with inlay for sachet boxes and shakers, differently sized shipping boxes with automatic bottoms in blue and purple as well as promotional and seasonal packaging such as for '7 vs. Wild' or Christmas. The boxes for HOLY are produced using a high-quality flexographic printing process so that they do justice to HOLY's striking, bright design. Eye-catching internal printing is also used for the new customer boxes. As solid board folding boxes for HOLY's shakers and the metal and plastic spoons for the cans are also part of the portfolio, Packmatic also provides procurement support in this area.

In 2024 alone, more than 2M cartons were ordered via the Packmatic platform. Packmatic has proven to be a key factor in enabling HOLY to manage strong growth and multiple expansions on the packaging side and further expand its leading market position in healthier soft drinks. The collaboration eliminates complex packaging and logistics challenges and gives HOLY a lasting competitive advantage. With a flexible and dynamically adaptable supply chain, Packmatic ensures a consistently excellent customer experience. This partnership enables HOLY to continue to innovate and be customer-centric, supported by Packmatic's trusted expertise.

Material (selected):

Corrugated (B-flute, D-flute)

Cardboard (GC)

Plastic (PE-EVOH mono)

 

Application (selected):

Shipping boxes, folding boxes

Metal cans with screw lids

Stand-up pouches (U seal, PE zipper)

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