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Hofseth

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Hofseth
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Hofseth Europe, a subsidiary of Hofseth International, expanded its operations by investing in new packaging machinery at its Hamburg facility. The goal was to efficiently package vacuum-sealed Norwegian salmon in folding cartons and corrugated trays, which were then palletized and distributed to major German retailers (Aldi, Lidl, Edeka, Rewe, Netto, Penny etc.). With this expansion came the need for a reliable packaging supplier that could meet technical, logistical, and quality requirements and ensure seamless integration into the new production setup. After initial trials with another supplier, Hofseth Europe sought a partner who could offer greater flexibility, price transparency, and hands-on support. Packmatic was able to provide a structured and reliable approach to meet these needs effectively.

How Hofseth Europe ensures operational efficiency for its seafood packaging with high-quality folding boxes and trays

Hofseth is a leading international seafood company with a fully integrated value chain, encompassing salmon and trout farming and processing in Norway with global distribution. Operations are strategically located in northwest Norway, allowing for efficient processing close to farming sites. With a commitment to sustainability and innovation, Hofseth has grown responsibly over the past two decades, producing approximately 16,000 tonnes of farmed salmonids and processing around 50,000 tonnes annually. Hofseth Europe is the Hamburg-based subsidiary serving as key distribution hub in Europe, serving European customers and streamlining distribution processes.

Industry
Fish and seafood
Location
Germany and Europe
Business Model
B2B

Hofseth Europe, a subsidiary of Hofseth International, expanded its operations by investing in new packaging machinery at its Hamburg facility. The goal was to efficiently package vacuum-sealed Norwegian salmon in folding cartons and corrugated trays, which were then palletized and distributed to major German retailers (Aldi, Lidl, Edeka, Rewe, Netto, Penny etc.). With this expansion came the need for a reliable packaging supplier that could meet technical, logistical, and quality requirements and ensure seamless integration into the new production setup. After initial trials with another supplier, Hofseth Europe sought a partner who could offer greater flexibility, price transparency, and hands-on support. Packmatic was able to provide a structured and reliable approach to meet these needs effectively.

3M+ pcs

Folding boxes ordered

3 weeks

Delivery to stock low supply

100%

Successful qualifications at first try

Reliable high-quality packaging supply

Seamless integration into operations

Long-term expert partnership

One reliable partner for seafood packaging needs

1st-attempt machine qualification success

Secure, stable and scalable supply chain

Key requirements in choosing a packaging partner included high-quality packaging materials, flexibility, cost efficiency, and a geographically close supplier for corrugated packaging to optimize logistics. Additionally, printing quality and quality management between Norway and Germany were crucial, particularly for incorporating security features that verify packaging authenticity. Packmatic leveraged the extensive network of over 350 packaging manufacturers on the smart matching platform to identify the ideal packaging partner, ensuring both technical compatibility and operational efficiency.

„Packmatic is more than a supplier, they’re a true partner. Their structured approach and hands-on support ensured a seamless packaging transition. Always available and communicative, they help us find the best solutions together. With their expertise, we’ve secured a stable, high-quality supply chain for our seafood packaging.“

Olga Degwer, Procurement Manager at Hofseth Europe

A smooth material transition required close collaboration between procurement, quality management, and logistics teams. Packmatic supported the implementation of customized packaging solutions by ensuring compliance with necessary certifications, overseeing artworks and print approvals, and managing a structured proofing process, including softproofs and hardproofs. During the machine qualification phase, Packmatic’s packaging experts were present on-site to ensure the carton performed seamlessly in Hofseth Europe’s packaging line. The qualification was successful on the first attempt, meeting all quality standards.

Beyond the initial implementation, securing a stable supply of folding cartons and corrugated trays remained a priority. Packmatic ensured that Hofseth Europe’s packaging materials were consistently available, even in urgent situations. When stock levels were critically low, Packmatic facilitated expedited deliveries within three weeks, demonstrating flexibility and reliability. The partnership was taken to the next level with another contract for folding boxes, contributing to an efficient and secure supply chain for Hofseth Europe’s operations in Hamburg.

Packmatic’s expertise in food packaging, its tailored supplier selection process, and its ability to provide customized packaging solutions have enabled Hofseth Europe to optimize its packaging workflows. Hofseth Europe gained greater transparency, improved supply chain reliability, and secured a partner who could deliver high-quality packaging at the right time. The collaboration ensures efficiency, supply chain security, and compliance with industry standards. As Hofseth Europe’s operations expand, Packmatic remains a trusted partner for high-quality carton packaging and corrugated solutions, supporting future growth with flexible and tailored packaging concepts. With Packmatic’s expertise, on-site support, and fast turnaround times, Hofseth enjoys a future-proof packaging solution tailored to its evolving needs.

Material:  

GD2 cardboard (folding boxes)  

Corrugated board with B-flute (trays)

Application:  

Secondary and tertiary packaging for shipping and retail

Implementation Focus:  

Highest line performance and smooth integration into existing packaging line

Multi material approach: Folding boxes and corrugated board from one single source

Want to optimize your packaging procurement like Hofseth? Contact Packmatic today to streamline your supply chain and secure reliable, high-quality packaging solutions!
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