Customers and legislators increasingly expect environmentally friendly packaging solutions that are both recyclable and resource-efficient. This requires a switch to sustainable materials without compromising the attractiveness and functionality of the packaging.
The cosmetics industry thrives on unique designs that highlight the brand and appeal to customers. Packaging must therefore not only be functional, but also appealing in order to convey the identity of the brand.
Many cosmetic products are sensitive to external influences such as light, air and temperature. Packaging must therefore offer optimum protection to ensure product quality and shelf life over long periods of time.