• Paper packaging is a popular choice among consumers, with 68% saying they prefer it to other materials.
• Paper packaging offers a range of practical benefits, including cost-effectiveness, versatility, and protective properties.
• Paper is a sustainable resource that can be recycled and used repeatedly, making it an environmentally friendly choice.

According to a survey by the Paper and Packaging Board (P+PB), consumers prefer paper packaging. If given the option between paper and plastic, 68% of respondents indicated they would most likely purchase something in a form or cardboard box. With 71 percent of customers showing they were more likely to buy brands that package their products in paper or cardboard rather than other materials, it is clear that consumers prefer paper packaging when it comes to brand loyalty. According to 63 percent of consumers, paper and cardboard packaging contribute to the perception of a product's value beyond the product itself. These data highlight the significance of paper packaging in influencing customer purchase decisions.

Paper packaging has become increasingly popular in recent years as firms eschew more conventional materials like plastic and Styrofoam. In addition to being well-liked by consumers, paper packaging has a lot of valuable advantages. It may be easily tailored to fit a variety of products and is frequently less expensive than other packaging materials. Because of its small weight, it is inexpensive to transport and simple to keep and show on store shelves. We have determined the five most important reasons why more companies are utilizing paper-based packaging as packaging experts.

1. Paper packaging is more sustainable than other materials.

Paper is created from trees, which can be sustainably grown and harvested, as opposed to materials like plastic and Styrofoam, which are generated from non-renewable fossil fuels. As a result, paper is a more sustainable option because it doesn't use up precious resources. The majority of the corrugated packaging used in the US is recovered and recycled, according to the Paper and Packaging Board. In other words, paper packaging can be reused again, lowering waste and the need for new materials. Paper packaging has a reduced environmental impact during production, shipping, and disposal compared to other materials.

The food and beverage sector offers a practical illustration of paper packaging's sustainability. Paper-based substitutes, such as cardboard takeaway boxes and paper cups, are increasingly used in restaurants and coffee shops instead of single-use plastic containers. These paper-based alternatives can be composted or recycled, which lowers waste and the need for new materials.

2. Paper packaging is cost-effective

In general, paper is less expensive than other materials. Research by the Paper and Packaging Board found that paper packaging is typically cheaper than other materials. This cost advantage might be crucial for companies wanting to streamline their packaging procedures and cut expenses. Paper is very lightweight, which reduces the cost of transportation. Because of its smaller weight, paper packaging requires less fuel to carry, which might result in lower transportation costs. This might be particularly crucial for companies that depend on shipping to distribute their goods. Paper is additionally simple to keep and display on retail shelves. Due to its flexibility and lightweight, it is simple to stack and store, which can assist save money on warehouse space. Paper packaging is, moreover, frequently simple to modify and can highlight a brand's narrative and images, making it more enticing to consumers and assisting in boosting sales. 

The e-commerce sector provides a practical illustration of paper packaging's ability to save money. Many online retailers use paper-based packaging materials like cardboard boxes and padded envelopes to distribute their goods. These materials are frequently less expensive and lighter than other choices, which can lower transportation expenses and increase profitability.

3. Paper packaging is more versatile than other materials

A variety of things can readily be made out of paper. It can be printed, cut, and folded to produce packaging suited to a particular product. Because of this, paper packaging is practical for companies that need to package various goods. Paper can also be used for primary and secondary packaging. While secondary packaging is used to safeguard immediate packing during shipping, primary packaging is the material with direct contact with the product. Paper is a versatile material that may be used for both forms of packaging, meeting the diverse packaging requirements of a firm. His adaptability makes the paper a desirable option for businesses that sell various goods.

The retail sector offers one concrete illustration of paper packaging's adaptability. Cardboard boxes and paper bags are two common types of paper-based packaging that shops employ to package their goods. Retailers can choose these materials since they are simple to personalize and suited for various products.

4. Paper packaging is the most popular with consumers

The paper's sustainability history is good. Many consumers are becoming more concerned about the environment and seeking sustainable products and packaging options. Paper packaging is frequently regarded as a more sustainable option than other materials because it is a renewable resource and is simple to recycle. Paper wrapping is also often thought of as being of high quality. A Paper and Packaging Board poll found that 63 percent of consumers believe paper and cardboard give products a premium or high-quality appearance. Consumers may discover paper packaging more enticing due to this idea of quality.

The beauty sector offers a practical illustration of paper packaging's appeal to customers. Paper-based packaging materials, like cardboard boxes and paper pouches, are frequently used by beauty brands to package their products. With the help of these items, you can create an engaging unboxing experience that will increase sales and brand loyalty.

5. Paper can protect products during shipping more efficiently 

Paper is a sturdy and long-lasting material that can assist in shielding goods from harm while transported. Paper packaging is a dependable option for preserving items because it can endure hard handling and keep its integrity. This can be crucial to companies that carry delicate or perishable goods since it can lower the risk of damage and increase customer satisfaction. Paper packaging can be used to make custom inserts or dividers that aid in better securing and protecting goods during shipping, in addition to its protective capabilities. For instance, molded pulp inserts might guard against shipping damage to fragile devices or fresh fruit. This additional layer of security may be a strong justification for choosing paper packaging.

The pharmaceutical sector offers a practical illustration of the protective capabilities of paper packaging. Many pharmaceutical companies use paper-based packaging materials to send their medications, including cardboard boxes and padded envelopes. The products can be shielded against harm during transit with the help of these materials, guaranteeing that they reach their destination undamaged.

In summary, paper packaging is a standard and helpful option for companies trying to attract customers and enhance their packaging procedures. It appeals to various industries due to its durability, affordability, adaptability, and protective qualities. Consumers favour paper packaging in addition to its practical advantages, with many choosing to buy goods packaged in paper or cardboard. Because of this, companies that transition to paper packaging can enhance their operations, appeal to more customers and increase sales.

If you would like us to help you make the switch to paper-based packaging, and find appropriate suppliers for your product, reach out! Book an appointment with one of our experts today.