• Sustainable packaging solutions can help decrease packaging waste's impact on environmental pollution and climate change. 
• Though more expensive initially, sustainable packaging can result in long-term cost advantages by lowering trash management and transportation expenses. 
• Customers are increasingly looking for ecologically friendly items, including  sustainable packaging, as they become more aware of their purchases' impact on the environment. Businesses prioritizing sustainability in their packaging might set themselves apart from rivals and boost sales.

In the commercial world today, sustainability in packaging is a popular topic, and for a good reason. It is not only the ethical course of action for businesses trying to reduce their environmental impact, but it is also becoming increasingly essential to satisfy customer needs and comply with legal requirements. In this post, we'll examine the top five factors that make sustainability in packaging a necessity for any business hoping to remain viable and ethical in the marketplace today.

Reason 1: Packaging's environmental impact

Pollution and climate change are significantly exacerbated by packaging waste. According to the Environmental Protection Agency, plastic packaging is the major contributor to the amount of plastic that ends up in landfills globally. With approximately 40% of all plastic produced, packaging is the largest sector in the use of plastic material. Your company can drastically reduce its environmental effect and aid in mitigating climate change by opting for environmentally friendly packaging alternatives such as recycled cardboard as opposed to conventional materials.

Reason 2: Cost-effectiveness

Although it may seem more expensive initially, sustainable packaging can result in long term savings. The new packaging law in Germany “VerpackG” creates  financial incentives for packaging manufacturers by using recyclable packaging material or by replacing virgin material with recycled material. Packaging manufacturers and thereby also customers can profit from creating and introducing circular packaging to the market. 

As an example, Packmatic once facilitated a project wherein the customers initial packaging consisted of a multi material stand-up bag. This type of packaging is considered non recyclable as the different material layers can’t be separated from each other. However, with our assistance the customer transitioned to mono-material stand-up bags which can now be recycled. This switch not only ensured a sustainable product but also achieved significant cost savings.

Reason 3: Consumer demand

Customers are increasingly looking for ecologically friendly items, especially those with sustainable packaging, as they become more aware of their purchases' impact on the environment. The market research company Nielsen found through a study that 66% of consumers worldwide are willing to pay more for sustainable brands. Through the implementation of sustainable packaging, your business can appeal to consumers' new ideals, set itself apart from rivals, and boost sales.

Reason 4: Government regulations

Globally, numerous governments are enacting more stringent rules on packaging trash, pushing various industries to adopt more environmentally friendly methods. These laws differ by location but frequently prohibit single-use plastics and offer rewards to businesses that utilize recycled or biodegradable materials. According to a KPMG consultancy analysis, more than 50 nations have passed laws restricting or outlawing the use of specific packaging materials, and there are more rules on packaging waste internationally. By being informed about these requirements and making a proactive decision to use sustainable packaging, businesses can prevent penalties and legal problems.

Reason 5: Brand reputation

Prioritizing sustainability in your packaging can set you apart from the competition and enhance your brand's reputation. When considering whether to do business with a company, stakeholders and consumers are taking sustainability efforts into account more and more. And the tendency is entrenched: 88% of people believe that social and environmental issues should be the top priority for a business. Companies that commit to sustainability through packaging choices can improve their reputation and foster trust with their clients and other stakeholders.

In conclusion, businesses must recognize the critical problem of packaging sustainability. Sustainable packaging benefits businesses striving to remain competitive and ethical in today's market by lowering environmental effects and expenses and meeting consumer demand and governmental standards. You can choose to package wisely and move toward a more sustainable future by being aware of the top five reasons why sustainability in packaging is essential. There are several ways for firms to prioritize sustainability in their packaging and benefit the globe, including using recycled or biodegradable materials, cutting waste, or appealing to consumers' beliefs.

At Packmatic, we can help you find ways to optimize your packaging towards a more sustainable approach. With suitable suppliers, it becomes easy and cost-efficient. Make an appointment with one of our specialists today to get started!